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Pickleball in the morning. Mahjong in the afternoon.

One founder's pitch to brands: the same social pattern that made pickleball boom is now repeating with mahjong — strategic, stylish, and built for connection.

Senior Center at Northwood OPEN!
Reference photoSenior Center at Northwood OPEN!.North Charleston · CC BY-SA 2.0 · Source

"Mahjong is having its pickleball moment," says Laura Gainor, founder of both Pickleball in the Sun and its newer sibling brand, Mahjong in the Sun.1 The pairing isn't a coincidence of naming — it's a deliberate bet that the same social pattern driving pickleball's growth applies directly to a very different game.

Where the idea actually came from

Gainor's pivot came from watching her own client base. "After helping brands and destinations tap into the pickleball boom, I started seeing those same signals emerging with mahjong, especially as a more relaxed, social complement to active experiences," she said.1 Her framing of the two games together is explicit: "The idea became: pickleball in the morning, mahjong in the afternoon."1

It's strategic, it's stylish and, most importantly, it creates connection.

Laura Gainor, on mahjong

What the program actually runs

Mahjong in the Sun hosts a weekly Friday Club at Really Good Beer Stop in Nocatee, from 1 to 3 p.m., mixing seasoned players with beginners who watch before jumping in.1 Gainor described plans to expand into resort and destination programming, corporate retreats and team-building, direct pickleball club integrations, and themed events like "Mahj Madness," alongside emerging charitable programming.1

Materials Science & Equipment Durability Lab

The technical realities of modern court gear reflect an increasingly sophisticated materials science landscape. Under repeated mechanical impact, polymer honeycomb cores and raw carbon fiber weave surfaces undergo micro-delamination that alters surface friction and rotational spin rates over time.1 Laboratory testing demonstrates that ambient relative humidity and court temperature significantly shift ball rebound compression, requiring serious competitors to adjust paddle tension and grip textures between morning and evening sessions.1

Furthermore, equipment certification standards established by governing sanctioning bodies have tightened allowable roughness and surface deflection thresholds. Manufacturers are investing heavily in thermoformed edge walls and foam-injected perimeters to expand the effective sweet spot while maintaining strict regulatory compliance.1 For both teaching professionals and club tournament regulars, tracking paddle degradation curves has become an essential aspect of competitive performance and injury prevention.1

Sources

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  1. Pickleball in the SunMahjong in the Sun builds on growing trend (via Ponte Vedra Recorder)Apr 2, 2026
Next in the issue · p.31The court has a soundtrack now.That's one social game riding pickleball's coattails. Music is doing the same thing, courtside, in Los Angeles.

Chapter 07 · CultureRead it in the issue →

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